B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
51%
51% -- donors receiving charity info via website rate for US nonprofit donors (2011)
51% of donors reported receiving information from their favorite charity's website.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2011
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Target Analytics (donorCentrics)
Primary
Tier B
https://formomentum.com/donor-retention-strategies-for-cause-marketing-partnerships-beyond/ ↗
Source Article
Donor Retention Strategies For Cause Marketing Partnerships & Beyond - For Momentum
According to IEG’s 2013 Annual Sponsorship Report, cause spend for 2013 is forecasted to increase by 4.8% to $1.78 billion. This is a significant jump from the 1.2% increase IEG forecasted for 2012. Additional corporate resources focused on cause translates to more opportunities for non-profits to l…
Original Research
Target Analytics (donorCentrics)
· Original study ↗
Methodology
donorCentrics report
Methodology documented
Segmentation
IndustryNonprofit
RegionUS
Channelwebsite
Cite this stat
Plain Text
US nonprofit donors: 51% donors receiving charity info via website rate. Source: Target Analytics (donorCentrics) (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/donors-info-via-website-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/donors-info-via-website-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- donors receiving charity info via website rate for US nonprofit donors<br><small>Source: Target Analytics (donorCentrics) (2011) · <a href="https://lighthousedata.io/data/donors-info-via-website-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.