B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
12%
12% -- donation page completion rate for nonprofit online giving (2025)
Completion rates on online donation pages are approximately 12% in one study.
- approximate value (~12%)
- cited from one unnamed benchmark study
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
unnamed study
Primary
Tier C
https://betterworld.org/blog/nonprofits/betterworlds-2025-roundup-and-forecast-for-the-new-year/ ↗
Source Article
2025 roundup: Key nonprofit trends & 2026 forecast
Original Research
unnamed study
· Original study ↗
Methodology
Cited from one unnamed study; secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
nonprofit online giving: 12% donation page completion rate. Source: unnamed study (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/donation-page-completion-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/donation-page-completion-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- donation page completion rate for nonprofit online giving<br><small>Source: unnamed study (2025) · <a href="https://lighthousedata.io/data/donation-page-completion-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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