C
Evidence Grade C
Use with Hedging
Current
2.79%
2.79% -- target conversion rate for Domino's Buffalo Chicken Pizza campaign (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.79%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
92
Sources (2)
tribegroup.co
Primary
Tier C
https://www.tribegroup.co/case-study/dominos-buffalochickenpizza ↗
Source Article
How Domino's generated 12k likes for their Buffalo Chicken Pizza
Domino's
Buffalo Chicken Pizza
Influencer marketing
Campaign Objective:
Adventurous foodies: challenge yourself to our new Buffalo Chicken Pizza! Show the excitement of receiving a steaming hot pizza to your door, drizzled with FRANK’S® RedHot® sauce, and challenge your friends to try it with you to…
Also cited by
Original Research
tribegroup.co
· Original study ↗
Segmentation
IndustryFood & Beverage
RegionUS
Channelsocial
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Domino's Buffalo Chicken Pizza campaign: 2.79% target conversion rate. Source: tribegroup.co (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dominos-buffalo-chicken-pizza-engagement-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dominos-buffalo-chicken-pizza-engagement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.79%</strong> -- target conversion rate for Domino's Buffalo Chicken Pizza campaign<br><small>Source: tribegroup.co (2026) · <a href="https://lighthousedata.io/data/dominos-buffalo-chicken-pizza-engagement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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