B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
42%
42% -- social ad response rate for domestic travelers (2026)
Around 42% of domestic travelers responded to a social ad in the past month.
- Approximation ('around')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
71
Source
AudienceSCAN
Primary
Tier A
https://salesfuel.com/how-midsize-dmos-can-win-with-smart-travel-marketing/ ↗
Source Article
How Midsize DMOs Can Win With Smart Travel Marketing
How are smaller DMOs changing their advertising this year? Destination marketing organizations have money to spend. And 48% of U.S. adults expect to travel in the U.S. this year, according to AudienceSCAN. Your accounts need to use smart travel marketing to attract visitors to their region.
What is …
Original Research
AudienceSCAN
· Original study ↗
Methodology
AudienceSCAN data on domestic travelers
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
domestic travelers: 42% social ad response rate. Source: AudienceSCAN (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/domestic-travelers-social-ad-response-42
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<blockquote cite="https://lighthousedata.io/data/domestic-travelers-social-ad-response-42" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- social ad response rate for domestic travelers<br><small>Source: AudienceSCAN (2026) · <a href="https://lighthousedata.io/data/domestic-travelers-social-ad-response-42" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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