B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
104,000,000
104,000,000 -- social media followers for The Dodo (2023)
The Dodo had 104 million social media followers worldwide as of September 2023.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
104,000,000
Unit
Count
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Spafax / Vox Media
Primary
Tier A
https://www.spafax.com/news/vox-media-and-spafax-bring-the-dodo-animal-content-to-inflight-segment/ ↗
Source Article
Vox Media and Spafax Bring “The Dodo” Animal Content to Inflight Segment | Spafax
Press
07 Sep 2023
5 minutes
Spafax, a global leader in inflight entertainment, is taking the next step in purr-fecting the airline passenger experience with its new partnership with The Dodo, a Vox Media brand beloved by tens of millions for its heartwarming, family-friendly animal and pet content.
…
Original Research
Spafax / Vox Media
· Original study ↗
Methodology
Company announcement of brand's worldwide social media follower count
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
The Dodo: 104,000,000 social media followers. Source: Spafax / Vox Media (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dodo-social-followers-104-million
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<blockquote cite="https://lighthousedata.io/data/dodo-social-followers-104-million" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>104,000,000</strong> -- social media followers for The Dodo<br><small>Source: Spafax / Vox Media (2023) · <a href="https://lighthousedata.io/data/dodo-social-followers-104-million" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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