B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
33%
33% -- roi difference documented vs undocumented strategy for B2B content marketing teams (2025)
B2B content marketing teams with a documented strategy achieve 33% higher ROI compared to teams that do not have one.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SQ Magazine
Primary
Tier C
https://growthfolks.io/content-marketing/how-to-build-a-content-marketing-strategy/ ↗
Source Article
How To Build a Content Marketing Strategy
Everyone’s doing content marketing. That doesn’t mean they’re doing it well.
Right now, according to Demand Sage, over 80% of marketers are in the game, and more than half of all companies are putting more money into it this year.
That means one thing: the bar’s going up.
If your content doesn’t hav…
Original Research
SQ Magazine
· Original study ↗
Methodology
Cited from SQ Magazine; relative ROI lift for documented strategies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B content marketing teams: 33% roi difference documented vs undocumented strategy. Source: SQ Magazine (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/documented-strategy-roi-lift-33
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<blockquote cite="https://lighthousedata.io/data/documented-strategy-roi-lift-33" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- roi difference documented vs undocumented strategy for B2B content marketing teams<br><small>Source: SQ Magazine (2025) · <a href="https://lighthousedata.io/data/documented-strategy-roi-lift-33" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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