B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
60%
60% -- content marketing strategy documentation rate for most successful marketers (2024)
According to the Content Marketing Institute, 60% of the most successful marketers have a documented content strategy.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://www.elevatingecom.com/post/planning-your-2025-website-content-strategy ↗
Source Article
Planning your 2025 website content strategy
Planning your 2025 website content strategy
As 2024 comes to a close and the new year looms, many business owners are turning their thoughts to planning for the year ahead. For service-based businesses, now is the perfect time to take a step back and assess your website’s content strategy, so you ca…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Cited from Content Marketing Institute research; methodology not stated in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
most successful marketers: 60% content marketing strategy documentation rate. Source: Content Marketing Institute (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/documented-content-strategy-top-marketers
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<blockquote cite="https://lighthousedata.io/data/documented-content-strategy-top-marketers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- content marketing strategy documentation rate for most successful marketers<br><small>Source: Content Marketing Institute (2024) · <a href="https://lighthousedata.io/data/documented-content-strategy-top-marketers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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