B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48%
48% -- share of organizations with documented content strategy for smaller organizations (2021)
48% of smaller organizations have a documented content strategy compared to 41% of larger organizations.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
digitalthoughtz.com
Primary
Tier C
https://digitalthoughtz.com/2021/06/08/strategies-for-content-marketing/ ↗
Source Article
What are the Strategies for Content Marketing?
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What is content marketing?
Content Marketing offers a wonderful opportunity for Marketers to promote their content like blogs, videos, ebook and etc.., using various marketing channels. Content marketing allows you to improve your brand reputation, buil…
Original Research
digitalthoughtz.com
· Original study ↗
Methodology
Source: CMI; larger organizations figure is 41%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
smaller organizations: 48% share of organizations with documented content strategy. Source: digitalthoughtz.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/documented-content-strategy-org-size
HTML Embed
<blockquote cite="https://lighthousedata.io/data/documented-content-strategy-org-size" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- share of organizations with documented content strategy for smaller organizations<br><small>Source: digitalthoughtz.com (2021) · <a href="https://lighthousedata.io/data/documented-content-strategy-org-size" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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