B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- share of successful marketers using a documented content marketing strategy for successful marketers (2021)
65% of successful marketers utilise a documented content marketing strategy.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
charlisays.com
Primary
Tier B
https://charlisays.com/building-credibility-through-content-marketing/ ↗
Source Article
Building Credibility Through Content Marketing
Building your brand’s credibility can be one of the biggest challenges for new businesses, as can maintaining it, for established brands. This is especially true in industries where consumers value trust highly, such as finance, trading, travel, legal services, among others. Consumer levels of trust…
Original Research
charlisays.com
· Original study ↗
Methodology
Marketing-practice benchmark cited in agency blog post; phrasing matches widely cited Content Marketing Institute research but publisher is not named in the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
successful marketers: 65% share of successful marketers using a documented content marketing strategy. Source: charlisays.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/documented-content-strategy-marketers
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<blockquote cite="https://lighthousedata.io/data/documented-content-strategy-marketers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of successful marketers using a documented content marketing strategy for successful marketers<br><small>Source: charlisays.com (2021) · <a href="https://lighthousedata.io/data/documented-content-strategy-marketers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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