B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

60%

60% -- content performance uplift for brands with documented content strategy (2026)

Name: Content Performance Uplift Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2026 · Content Marketing Institute

Brands that document their content strategy generate 60% higher performance compared to brands operating without written planning.

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Attribution: Content Marketing Institute View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2026

Entity

brands with documented content strategy

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Content Marketing Institute Primary Tier C

https://intura.co/id/blog/contoh-kalender-konten-bulanan-brand-indonesia ↗

Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Contoh Kalender Konten Bulanan yang Bisa Langsung Kamu Pakai | Intura

Contoh Kalender Konten Bulanan yang Bisa Langsung Kamu Pakai | Intura Contoh kalender konten bulanan untuk brand Indonesia — lengkap dengan template mingguan, contoh isi per platform (TikTok, Instagram, LinkedIn), dan cara membuatnya dari nol. Pertanyaan yang paling sering datang dari brand manager …

Original Research

Content Marketing Institute · Original study ↗

Methodology

Cited secondhand from Content Marketing Institute; original methodology not described in this article

Methodology documented

Segmentation

Industrymarketing

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Plain Text

brands with documented content strategy: 60% content performance uplift. Source: Content Marketing Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/documented-content-strategy-60-percent-higher-performance

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<blockquote cite="https://lighthousedata.io/data/documented-content-strategy-60-percent-higher-performance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- content performance uplift for brands with documented content strategy<br><small>Source: Content Marketing Institute (2026) · <a href="https://lighthousedata.io/data/documented-content-strategy-60-percent-higher-performance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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