B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

60%

60% -- content marketing effectiveness uplift for businesses with a documented content marketing strategy (2025)

Name: Content Marketing Effectiveness Uplift Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2025 · Content Marketing Institute

Businesses with a documented content marketing strategy are 60% more effective than those without one.

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Attribution: Content Marketing Institute View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2025

Entity

businesses with a documented content marketing strategy

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Content Marketing Institute Primary Tier C

https://applaunchpartners.com/pre-launch-marketing-grow-user-acquisition-now/ ↗

Confidence: 48/100 Vintage: 2025 Channel: Common Crawl

Source Article

Pre

Original Research

Content Marketing Institute · Original study ↗

Methodology

Cited as a 2025 Content Marketing Institute study; secondary citation

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

businesses with a documented content marketing strategy: 60% content marketing effectiveness uplift. Source: Content Marketing Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/documented-content-strategy-60-percent-2025

HTML Embed

<blockquote cite="https://lighthousedata.io/data/documented-content-strategy-60-percent-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- content marketing effectiveness uplift for businesses with a documented content marketing strategy<br><small>Source: Content Marketing Institute (2025) · <a href="https://lighthousedata.io/data/documented-content-strategy-60-percent-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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