B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- documented content marketing plan rate for most successful businesses (2025)
65% of the most successful businesses have a documented content marketing plan.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://stg-infidigit-staging.kinsta.cloud/blog/go-to-market-strategy/ ↗
Source Article
GTM: How to Develop a Go to Market Strategy & Templates - Infidigit
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Introduction to GTM Strategy
A well-crafted go-to-market (GTM) strategy is critical for businesses looking to successfully launch new products or services in today’s competitive market. It acts as a roadm…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Research from Content Marketing Institute, as cited by Infidigit blog
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
most successful businesses: 65% documented content marketing plan rate. Source: Content Marketing Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/documented-content-marketing-plan-65pct
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<blockquote cite="https://lighthousedata.io/data/documented-content-marketing-plan-65pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- documented content marketing plan rate for most successful businesses<br><small>Source: Content Marketing Institute (2025) · <a href="https://lighthousedata.io/data/documented-content-marketing-plan-65pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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