B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
12.01%
12.01% -- non brand impression share for Dun & Bradstreet (2026)
Dun & Bradstreet's non-brand impression share before the agency's 10-month SEM engagement was 12.01%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12.01%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Apex Growth
Primary
Tier B
https://www.apexgrowth.co/case-study-project/dun-bradstreet ↗
Source Article
APEX | How Dun & Bradstreet 9X’d Their ROAS on Google Ads in Just 10 Months
Original Research
Apex Growth
· Original study ↗
Methodology
Agency case study; 10-month SEM engagement, single company campaign data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Dun & Bradstreet: 12.01% non brand impression share. Source: Apex Growth (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dnb-nonbrand-impression-share-2026
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<blockquote cite="https://lighthousedata.io/data/dnb-nonbrand-impression-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.01%</strong> -- non brand impression share for Dun & Bradstreet<br><small>Source: Apex Growth (2026) · <a href="https://lighthousedata.io/data/dnb-nonbrand-impression-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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