B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
76%
76% -- share of dmos investing in short form video for DMOs (2026)
76% of DMOs are investing in short-form video.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sojern
Primary
Tier B
https://www.digitaldialog.co.uk/destination-marketing-complete-guide-channels/ ↗
Source Article
Destination Marketing: The Complete Guide to 2026 Channels
Destination Marketing: The Complete Guide to 2026 Channels
Manu Kastia is Founder of Digital Dialog and a marketing and AI consultant specialising in tourism, travel and hospitality. With over 15 years of sector experience, he helps DMOs, tourism boards and hospitality businesses develop smarter mar…
Original Research
Sojern
· Original study ↗
Methodology
Sojern State of Destination Marketing 2026 report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
DMOs: 76% share of dmos investing in short form video. Source: Sojern (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dmos-short-form-video-2026
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<blockquote cite="https://lighthousedata.io/data/dmos-short-form-video-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- share of dmos investing in short form video for DMOs<br><small>Source: Sojern (2026) · <a href="https://lighthousedata.io/data/dmos-short-form-video-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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