B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
41%
41% -- share of dmos with limited in house team for Destination Marketing Organisations (2025)
41% of Destination Marketing Organisations (DMOs) have a limited in-house team.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sojern
Primary
Tier B
https://www.hbxgroup.com/resources/articles/b2b-travel-solutions-destination-marketing-organisations ↗
Source Article
B2B Travel Solutions: Destination Marketing Organisations
Destination marketing is more complex than ever. You need to highlight what makes your destination unique, manage seasonal and evergreen marketing campaigns, and build meaningful relationships in the travel industry. All while making sure your efforts benefit the local community.
Make your job easie…
Original Research
Sojern
· Original study ↗
Methodology
Cited from Sojern's State of Destination Marketing Report
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Destination Marketing Organisations: 41% share of dmos with limited in house team. Source: Sojern (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dmos-limited-inhouse-team-sojern
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<blockquote cite="https://lighthousedata.io/data/dmos-limited-inhouse-team-sojern" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- share of dmos with limited in house team for Destination Marketing Organisations<br><small>Source: Sojern (2025) · <a href="https://lighthousedata.io/data/dmos-limited-inhouse-team-sojern" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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