B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
42%
42% -- share of dmos struggling with content volume for Destination Marketing Organisations (2025)
According to Sojern's State of Destination Marketing Report, 42% of DMOs struggle with the volume of content they need to create.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sojern
Primary
Tier B
https://www.hbxgroup.com/resources/articles/b2b-travel-solutions-destination-marketing-organisations ↗
Source Article
B2B Travel Solutions: Destination Marketing Organisations
Destination marketing is more complex than ever. You need to highlight what makes your destination unique, manage seasonal and evergreen marketing campaigns, and build meaningful relationships in the travel industry. All while making sure your efforts benefit the local community.
Make your job easie…
Original Research
Sojern
· Original study ↗
Methodology
Cited from Sojern's State of Destination Marketing Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Destination Marketing Organisations: 42% share of dmos struggling with content volume. Source: Sojern (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dmos-content-volume-struggle-sojern
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dmos-content-volume-struggle-sojern" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- share of dmos struggling with content volume for Destination Marketing Organisations<br><small>Source: Sojern (2025) · <a href="https://lighthousedata.io/data/dmos-content-volume-struggle-sojern" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.