B
Evidence Grade B
Graded
under review
Safe to Cite
Current
700
700 -- campaign reach pubs for Dead Man's Fingers Halloween campaign (2026)
Dead Man's Fingers Halloween connected experience campaign was conducted in over 700 pubs.
- The source states 'over 700 pubs', not exactly 700.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
700
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Appetite Creative
Primary
Tier B
https://appetitecreative.com/connected-packaging-has-emerged-as-a-powerful-tool-in-the-era-of-digita… ↗
Source Article
5 Examples of Connected Packaging
Original Research
Appetite Creative
· Original study ↗
Methodology
Campaign case study, UK pubs
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Dead Man's Fingers Halloween campaign: 700 campaign reach pubs. Source: Appetite Creative (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dmf-pubs-700
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dmf-pubs-700" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>700</strong> -- campaign reach pubs for Dead Man's Fingers Halloween campaign<br><small>Source: Appetite Creative (2026) · <a href="https://lighthousedata.io/data/dmf-pubs-700" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.