B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
58%
58% -- email revenue share segmented targeted for Segmented and targeted email campaigns (2019)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DMA (Data & Marketing Association)
Primary
Tier C
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Source Article
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Original Research
DMA (Data & Marketing Association)
· Original study ↗
Methodology
Attributed to a DMA report on email marketing revenue
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Segmented and targeted email campaigns: 58% email revenue share segmented targeted. Source: DMA (Data & Marketing Association) (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dma-segmented-email-revenue-share
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<blockquote cite="https://lighthousedata.io/data/dma-segmented-email-revenue-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- email revenue share segmented targeted for Segmented and targeted email campaigns<br><small>Source: DMA (Data & Marketing Association) (2019) · <a href="https://lighthousedata.io/data/dma-segmented-email-revenue-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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