B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
77%
77% -- email marketing roi share from segmented campaigns for email marketers (2018)
According to the DMA, 77% of email marketing ROI is generated from segmented, targeted, and triggered campaigns.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
DMA
Primary
Tier C
https://maxemail.xtremepush.com/breaking-those-bad-email-habits/ ↗
Source Article
Breaking those bad email habits - Emailcenter Blog
Whether you bite your nails, check your phone too much or crack your knuckles, everyone has a bad habit or two. Marketers are no exception and sometimes tend to pick up bad habits within their work. Whilst some of these habits are just slightly annoying others can have a negative effect on your busi…
Also cited by
AD-IOS Web Development
https://ad-ios.com/email-marketing/
2026-09-21
Original Research
DMA
· Original study ↗
Methodology
Cited from DMA research on email campaign segmentation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketers: 77% email marketing roi share from segmented campaigns. Source: DMA (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dma-email-roi-segmented-campaigns
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dma-email-roi-segmented-campaigns" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- email marketing roi share from segmented campaigns for email marketers<br><small>Source: DMA (2018) · <a href="https://lighthousedata.io/data/dma-email-roi-segmented-campaigns" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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