B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- sales conversion increase for Dixons Carphone (2026)
Dixons Carphone's tablet-based sales tool Pin Point helped deliver a 40% increase in sales conversions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (5)
Alison Wiltshire, Global Practice Lead, Retail and Consumer Goods, BT
Primary
Tier B
https://internetretailing.net/magazine-articles/digital-attraction ↗
Source Article
Digital attraction - InternetRetailing
Alison Wiltshire, Global Practice Lead, Retail and Consumer Goods, BT examines why data is the key to engaging customers in the bricks and mortar store.
SHOPPERS ARE more than ready to embrace new retail technologies such as touch screens, smart fitting rooms and augmented reality, but just installi…
Also cited by
theguardian.com
https://www.theguardian.com/
2026-08-19
digitalcommerce360.com
https://www.digitalcommerce360.com/
2026-08-19
amraandelma.com
https://www.amraandelma.com/
2026-08-19
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-19
Original Research
Alison Wiltshire, Global Practice Lead, Retail and Consumer Goods, BT
· Original study ↗
Methodology
Increase in sales conversions using a tablet-based sales tool called Pin Point.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Dixons Carphone: 40% sales conversion increase. Source: Alison Wiltshire, Global Practice Lead, Retail and Consumer Goods, BT (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dixons-carphone-sales-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dixons-carphone-sales-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- sales conversion increase for Dixons Carphone<br><small>Source: Alison Wiltshire, Global Practice Lead, Retail and Consumer Goods, BT (2026) · <a href="https://lighthousedata.io/data/dixons-carphone-sales-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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