B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- customer satisfaction increase for Dixons Carphone (2026)
Dixons Carphone's tablet-based sales tool Pin Point helped deliver a 30% increase in customer satisfaction.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Alison Wiltshire, Global Practice Lead, Retail and Consumer Goods, BT
Primary
Tier B
https://internetretailing.net/magazine-articles/digital-attraction ↗
Source Article
Digital attraction - InternetRetailing
Alison Wiltshire, Global Practice Lead, Retail and Consumer Goods, BT examines why data is the key to engaging customers in the bricks and mortar store.
SHOPPERS ARE more than ready to embrace new retail technologies such as touch screens, smart fitting rooms and augmented reality, but just installi…
Original Research
Alison Wiltshire, Global Practice Lead, Retail and Consumer Goods, BT
· Original study ↗
Methodology
Increase in customer satisfaction using a tablet-based sales tool called Pin Point.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Dixons Carphone: 30% customer satisfaction increase. Source: Alison Wiltshire, Global Practice Lead, Retail and Consumer Goods, BT (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dixons-carphone-customer-satisfaction-increase
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<blockquote cite="https://lighthousedata.io/data/dixons-carphone-customer-satisfaction-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- customer satisfaction increase for Dixons Carphone<br><small>Source: Alison Wiltshire, Global Practice Lead, Retail and Consumer Goods, BT (2026) · <a href="https://lighthousedata.io/data/dixons-carphone-customer-satisfaction-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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