B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
92%
92% -- share hesitating without reviews for online customers (2026)
92% of customers hesitate to make a purchase when there are no customer reviews.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dixa
Primary
Tier C
https://marketing20.ro/afaceri-comert-electronic-clicuri-clienti/ ↗
Source Article
Cum afacerile de comert electronic transforma clicurile in clienti? - Marketing 2.0
In comertul electronic, convingerea consumatorilor sa va viziteze site-ul web este mult mai simpla decat realizarea efectiva a vanzarilor. Rata medie de conversie a comertului electronic (produsele vandute ca procent din totalul vizitelor pe pagina produsului) este putin sub 3% in SUA, ceea ce subli…
Original Research
Dixa
· Original study ↗
Methodology
Dixa research on purchase hesitation when no customer reviews exist
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online customers: 92% share hesitating without reviews. Source: Dixa (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dixa-hesitate-no-reviews
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<blockquote cite="https://lighthousedata.io/data/dixa-hesitate-no-reviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- share hesitating without reviews for online customers<br><small>Source: Dixa (2026) · <a href="https://lighthousedata.io/data/dixa-hesitate-no-reviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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