B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
74%
74% -- marketers saying diverse content helps reputation for global marketers (2021)
74% of marketers globally state that using more diverse content helps a brand's reputation.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
2,723
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Shutterstock
Primary
Tier A
https://digitalmedianet.com/nearly-two-thirds-of-global-marketers-adapt-creative-following-black-liv… ↗
Source Article
Nearly Two-Thirds Of Global Marketers Adapt Creative Following Black Lives Matter And Stop Asian Hate Movements
Nearly Two-Thirds Of Global Marketers Adapt Creative Following Black Lives Matter And Stop Asian Hate Movements
NEW YORK, Oct. 12, 2021 /PRNewswire/ — Shutterstock, Inc. (NYSE: SSTK), a leading global creative platform offering full-service solutions, high-quality content, and applications for brand…
Original Research
Shutterstock
· Original study ↗
Methodology
Censuswide survey, April 2021
Methodology documented
Segmentation
Industrymedia_entertainment
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
global marketers: 74% marketers saying diverse content helps reputation. Source: Shutterstock (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/diverse-content-reputation-2021
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<blockquote cite="https://lighthousedata.io/data/diverse-content-reputation-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- marketers saying diverse content helps reputation for global marketers<br><small>Source: Shutterstock (2021) · <a href="https://lighthousedata.io/data/diverse-content-reputation-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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