B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
92%
92% -- conversations started increase rate for DIVA Beauty Center (Facebook Reels Ads) (2025)
DIVA Beauty Center achieved a 92% increase in conversations started by adopting a Reels-first creative approach on Facebook Ads.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2025
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta
Primary
Tier C
https://insights.topkee.com.sg/dynamic/facebook-ads-creative-diversification-ai ↗
Source Article
Boost Facebook Ads with Creative Diversification | Topkee
Singapore
The digital advertising landscape is evolving rapidly, with AI and automation reshaping how brands connect with their audiences. One of the most impactful strategies emerging today is creative diversification—a method that leverages varied ad creatives to engage different audience segments…
Original Research
Meta
· Original study ↗
Methodology
Reels-first creative approach case study
Methodology documented
Segmentation
IndustryRetail
Company SizeMid-market
RegionAPAC
Channelsocial
Cite this stat
Plain Text
DIVA Beauty Center (Facebook Reels Ads): 92% conversations started increase rate. Source: Meta (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/diva-conversations-increase-92-percent-2025
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<blockquote cite="https://lighthousedata.io/data/diva-conversations-increase-92-percent-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- conversations started increase rate for DIVA Beauty Center (Facebook Reels Ads)<br><small>Source: Meta (2025) · <a href="https://lighthousedata.io/data/diva-conversations-increase-92-percent-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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