B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
56%
56% -- share dissatisfied with data and analytics quality for global customer experience leaders using big data (2017)
56% of surveyed global customer experience leaders who use big data are somewhat or very dissatisfied with the quality of their data and analytics.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Clarity Insights
Primary
Tier B
http://360.advertisingweek.com/importance-analytical-marketing-strategies/ ↗
Source Article
The Importance of Analytical Marketing Strategies
Original Research
Clarity Insights
· Original study ↗
Methodology
Survey of global customer experience leaders
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global customer experience leaders using big data: 56% share dissatisfied with data and analytics quality. Source: Clarity Insights (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dissatisfied-data-quality-56
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<blockquote cite="https://lighthousedata.io/data/dissatisfied-data-quality-56" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- share dissatisfied with data and analytics quality for global customer experience leaders using big data<br><small>Source: Clarity Insights (2017) · <a href="https://lighthousedata.io/data/dissatisfied-data-quality-56" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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