B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
72%
72% -- display ads usage rate for marketing professionals (Q1 2024)
In Q1 2024, 72% of marketing professionals were employing display ads.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
Q1 2024
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digiday+ Research
Primary
Tier B
https://martechtrend.com/email-advertising-surpasses-programmatic-in-marketing-budgets/ ↗
Source Article
Email Advertising Surpasses Programmatic in Marketing Budgets - martechtrend
In an unexpected shift within the display advertising landscape, marketers are allocating more resources to email advertising over programmatic ads for the first time. This change, highlighted by a Digiday+ Research survey conducted in Q1 2025, indicates a significant realignment in how marketing pr…
Original Research
Digiday+ Research
· Original study ↗
Methodology
Digiday+ Research survey
Methodology documented
Segmentation
Industryprogrammatic_advertising,marketing_tech
RegionNorth America
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
marketing professionals: 72% display ads usage rate. Source: Digiday+ Research (Q1 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/display-ads-usage-2024
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<blockquote cite="https://lighthousedata.io/data/display-ads-usage-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- display ads usage rate for marketing professionals<br><small>Source: Digiday+ Research (Q1 2024) · <a href="https://lighthousedata.io/data/display-ads-usage-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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