14% -- display ad recall rate for display ad viewers (2026)

Name: Display Ad Recall Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2026 · VWO

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Attribution: VWO View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

14%

Unit

Percentage

Data Vintage

2026

Entity

display ad viewers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

VWO Primary Tier C

https://allies4me.com/blog/people-click-ads-because-theyre-interesting/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

40% of People Click Ads Because They're Interesting

Original Research

VWO · Original study ↗

Methodology

Cited from VWO banner blindness research

Methodology documented

Segmentation

Industrydisplay_advertising Channelpaid_ads

Cite this stat

Plain Text

display ad viewers: 14% display ad recall rate. Source: VWO (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/display-ad-recall-14-percent

HTML Embed

<blockquote cite="https://lighthousedata.io/data/display-ad-recall-14-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- display ad recall rate for display ad viewers<br><small>Source: VWO (2026) · <a href="https://lighthousedata.io/data/display-ad-recall-14-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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