B Evidence Grade B Graded under review Safe to Cite Current

35%

35% -- display ad viewers who later search business for consumers exposed to display ads (2026)

2026  · Google

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Attribution: Google View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2026
Entity
consumers exposed to display ads
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Google Primary Tier C
https://poweryourmarkets.net/display-advertising/ ↗
Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl
Source Article
DISPLAY ADVERTISING
We Can Help You Implement A Display Ad Strategy That Will Produce Results. Consumers use the internet to discover local businesses and services more so than anytime in history. We can ensure your brand is represented continually to the targeted customers and prospects that your business needs with o…
Original Research
Google · Original study ↗

Google data cited by marketing agency without original study link

Methodology documented
Industrymarketing
Plain Text
consumers exposed to display ads: 35% display ad viewers who later search business. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/display-ad-driven-search
HTML Embed
<blockquote cite="https://lighthousedata.io/data/display-ad-driven-search" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- display ad viewers who later search business for consumers exposed to display ads<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/display-ad-driven-search" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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