B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
50%
50% -- return visit intent rate for Walt Disney World first-time visitors (2007)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2007
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Disney
Primary
Tier B
https://www.usertesting.com/resources/guides/human-insight-for-ux-research-teams ↗
Source Article
Guide to human insight for UX research teams
In this guide
Guide to human insight for UX research teams
Guide to human insight for UX research teams
This five-part guide is designed to help UX researchers (as well as those advocating for an investment in UX research) increase the impact of their work and spread human insight throughout their o…
Original Research
Disney
· Original study ↗
Methodology
Baseline six years before MagicBand deployment
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2007 (current) | 50% | |
| 2013 | 70% | +40.0% |
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Walt Disney World first-time visitors: 50% return visit intent rate. Source: Disney (2007). Via Lighthouse Intelligence -- https://lighthousedata.io/data/disney-first-time-visitor-return-intent-50
HTML Embed
<blockquote cite="https://lighthousedata.io/data/disney-first-time-visitor-return-intent-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- return visit intent rate for Walt Disney World first-time visitors<br><small>Source: Disney (2007) · <a href="https://lighthousedata.io/data/disney-first-time-visitor-return-intent-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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