B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4.6%
4.6% -- discretionary spend propensity growth for US consumers (2025-01)
US consumer discretionary spend propensity rose 4.6% month-over-month in January 2025 according to the Zeta Economic Index.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.6%
Unit
Percentage
Data Vintage
2025-01
Entity
Sample Size
245,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zeta Global
Primary
Tier A
https://appeal-democrat.marketminute.com/article/bizwire-2025-2-4-januarys-zeta-economic-index-zei-s… ↗
Source Article
January’s Zeta Economic Index (ZEI) Shows US Economy Holding Steady Heading into 2025
Original Research
Zeta Global
· Original study ↗
Methodology
Month-over-month change from Zeta Economic Index behavioral signals
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 4.6% discretionary spend propensity growth. Source: Zeta Global (2025-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/discretionary-spend-propensity-jan-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/discretionary-spend-propensity-jan-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.6%</strong> -- discretionary spend propensity growth for US consumers<br><small>Source: Zeta Global (2025-01) · <a href="https://lighthousedata.io/data/discretionary-spend-propensity-jan-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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