B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
45%
45% -- conversion increase for Discovery campaigns (2020)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier A
https://tinuiti.com/blog/paid-search/outlining-adwords-latest-features/ ↗
Source Article
Google Discovery Ads Guide: Best Practices for Campaigns
Are you trying to grow the top of your funnel, but having problems with the quality of traffic you receive? Advertising outside of search typically means you’re going to have a harder time connecting to someone with strong buyer intent, even if you use the Google Display Network.
Enter Google Discov…
Original Research
Google
· Original study ↗
Methodology
Optimized for sales or lead generation conversion goals, or for both
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Discovery campaigns: 45% conversion increase. Source: Google (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/discovery-ads-conversion-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/discovery-ads-conversion-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- conversion increase for Discovery campaigns<br><small>Source: Google (2020) · <a href="https://lighthousedata.io/data/discovery-ads-conversion-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.