B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

13%

13% -- shopping channel share for US teens (2022)

Name: Shopping Channel Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2022 · n=14,500 · Piper Sandler

Discount channel shopping accounts for 13% of shopping channel share among U.S. teens.

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Attribution: Piper Sandler View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

13%

Unit

Percentage

Data Vintage

2022

Entity

US teens

Sample Size

14,500

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Piper Sandler Primary Tier A

https://digitalmedianet.com/piper-sandler-completes-44th-semi-annual-generation-z-survey-of-14500-u-… ↗

Confidence: 57/100 Vintage: 2022 Channel: Deep Crawl

Source Article

Piper Sandler Completes 44th Semi-Annual Generation Z Survey of 14,500 U.S. Teens

Piper Sandler Completes 44th Semi-Annual Generation Z Survey of 14,500 U.S. Teens - Over 22 years of research on U.S. teens and GenZ insights - Teen “self-reported” spending was up 3% Y/Y to $2,331 and down 2% vs. last spring; parent contribution was 61% vs 60% last spring - For upper income teens, …

Original Research

Piper Sandler · Original study ↗

Methodology

Piper Sandler teen survey

Methodology documented

Segmentation

Industryecommerce,media_entertainment RegionUS RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

US teens: 13% shopping channel share. Source: Piper Sandler (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/discount-channel-share-2022

HTML Embed

<blockquote cite="https://lighthousedata.io/data/discount-channel-share-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- shopping channel share for US teens<br><small>Source: Piper Sandler (2022) · <a href="https://lighthousedata.io/data/discount-channel-share-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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