B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28%
28% -- domestic market share for US discount airlines (2002)
By the end of 2002, discount airlines captured 28 percent of the U.S. domestic airline market, up from 9 percent in 1991.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2002
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lehman Brothers
Primary
Tier C
http://marketing-case-studies.blogspot.com/2008/01/go-theres-nothing-stopping-you-campaign.html ↗
Source Article
Marketing Campaign Case Studies
Original Research
Lehman Brothers
· Original study ↗
Methodology
Lehman Brothers report as cited in the case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US discount airlines: 28% domestic market share. Source: Lehman Brothers (2002). Via Lighthouse Intelligence -- https://lighthousedata.io/data/discount-airlines-market-share-2002
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<blockquote cite="https://lighthousedata.io/data/discount-airlines-market-share-2002" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- domestic market share for US discount airlines<br><small>Source: Lehman Brothers (2002) · <a href="https://lighthousedata.io/data/discount-airlines-market-share-2002" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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