B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
79%
79% -- share of disabled users visiting competitor site for web users with a disability (2025)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://planleft.com/blog/ada-website-compliance-audit/ ↗
Source Article
ADA Website Compliance Audit: A Marketing Manager's Guide to Digital Accessibility - Plan Left
ADA compliance doesn’t happen by chance—it requires a well-thought-out strategy that aligns with your business goals and resources. Here’s how to build an effective ADA compliance audit strategy from risk assessment through resource allocation.
Assess Your Current Compliance Position
Before starting…
Original Research
McKinsey
· Original study ↗
Methodology
Attributed to McKinsey.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
web users with a disability: 79% share of disabled users visiting competitor site. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/disabled-users-visit-competitor-79pct
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<blockquote cite="https://lighthousedata.io/data/disabled-users-visit-competitor-79pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- share of disabled users visiting competitor site for web users with a disability<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/disabled-users-visit-competitor-79pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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