B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
17%
17% -- brand engagement uplift inclusive content for Disability community (advertising audience) (2024)
The disability community is 17% more likely to engage with a brand when an advertisement is placed within inclusive content and features people who have a disability.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ode Network (citing unpublished research)
Primary
Tier B
https://www.odenetwork.com/initiatives/ndeam-2024/ ↗
Source Article
NDEAM 2024
NDEAM 2024
The NDEAM 2024 PR Kit is now available! Find it here.
What is National Disability Employment Awareness Month?
NDEAM is an annual month-long celebration in October that recognizes the many ways people who have a disability contribute to businesses and their communities.
NDEAM has been obse…
Original Research
Ode Network (citing unpublished research)
· Original study ↗
Methodology
Cited research on ad engagement with inclusive content featuring people with disabilities
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Disability community (advertising audience): 17% brand engagement uplift inclusive content. Source: Ode Network (citing unpublished research) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/disability-community-brand-engagement-17
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<blockquote cite="https://lighthousedata.io/data/disability-community-brand-engagement-17" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- brand engagement uplift inclusive content for Disability community (advertising audience)<br><small>Source: Ode Network (citing unpublished research) (2024) · <a href="https://lighthousedata.io/data/disability-community-brand-engagement-17" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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