B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- click to open rate uplift direct vs generic inbox for Buzz Education client email campaigns sent to direct teacher inboxes vs general school email addresses (2023)
Direct emails to teachers' inboxes received up to 40% higher click-to-open rates compared to those sent to general school email addresses.
- Represents an upper bound ('up to 40% higher')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,400
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Buzz Education
Primary
Tier A
https://www.buzz-education.com/blog/email-marketing-to-education-top-trends-2024/ ↗
Source Article
Email Marketing to Education Trends 2024 | The latest insights
Email Marketing to Education Top Trends 2024
The latest stats are in! Our marketing team have been busy analysing all the stats (yes, ALL the stats) from our 2023 client campaigns.
That’s one hefty analysis of the 1,400+ email marketing campaigns that we sent on behalf of our clients between January…
Original Research
Buzz Education
· Original study ↗
Methodology
'Up to' indicates maximum uplift; based on Buzz Education analysis of 1,400+ client email campaigns sent Jan-Dec 2023 across all sectors
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Buzz Education client email campaigns sent to direct teacher inboxes vs general school email addresses: 40% click to open rate uplift direct vs generic inbox. Source: Buzz Education (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-teacher-email-cto-uplift-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/direct-teacher-email-cto-uplift-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- click to open rate uplift direct vs generic inbox for Buzz Education client email campaigns sent to direct teacher inboxes vs general school email addresses<br><small>Source: Buzz Education (2023) · <a href="https://lighthousedata.io/data/direct-teacher-email-cto-uplift-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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