B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90%
90% -- gross sales retention rate for Independent authors selling direct-to-consumer (2026)
Authors who sell directly to consumers via their own websites retain 90% to 95% of their gross book sales.
- Reported as a range of 90% to 95%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bigdigitaldownload.com
Primary
Tier C
https://www.bigdigitaldownload.com/blog/best-place-to-sell-books-online-shopify-vs-marketplaces-(202… ↗
Source Article
Best Place to Sell Books Online: Shopify vs Marketplaces (2026)
Original Research
bigdigitaldownload.com
· Original study ↗
Methodology
Range 90-95% reported; midpoint extracted. Attributed to 'data from the independent publishing sector' without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Independent authors selling direct-to-consumer: 90% gross sales retention rate. Source: bigdigitaldownload.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-sales-author-gross-retention-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/direct-sales-author-gross-retention-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- gross sales retention rate for Independent authors selling direct-to-consumer<br><small>Source: bigdigitaldownload.com (2026) · <a href="https://lighthousedata.io/data/direct-sales-author-gross-retention-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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