B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
29%
29% -- return on investment for direct mail (2022)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
The Trust Agency
Primary
Tier A
https://thetrustagency.net/statistic/direct-mail-marketing-effectiveness ↗
Source Article
Direct Mail Marketing Effectiveness Statistics
Key Insights
Essential data points from our research
Direct mail achieves a 4.4% average response rate compared to 0.12% for email
The ROI for direct mail is approximately 29%
Oversized envelopes have the highest response rate at 5.0%
42.2% of direct mail recipients either read or scan the mail they…
Original Research
The Trust Agency
· Original study ↗
Segmentation
Industrydirect_mail,ecommerce
Channelevents
Cite this stat
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direct mail: 29% return on investment. Source: The Trust Agency (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-mail-roi
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<blockquote cite="https://lighthousedata.io/data/direct-mail-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- return on investment for direct mail<br><small>Source: The Trust Agency (2022) · <a href="https://lighthousedata.io/data/direct-mail-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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