B Evidence Grade B Graded under review Safe to Cite Dated

20%

20% -- motivation response lift for direct mail vs digital media (2018)

Name: Motivation Response Lift Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-16

2018 · Canada Post

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Attribution: Canada Post View source

Lighthouse Research Team

Last verified: 2026-09-16 · How we verify data →

Source verified Evidence graded

Value

20%

Unit

Percentage

Data Vintage

2018

Entity

direct mail vs digital media

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Canada Post Primary Tier B

https://epiinc.com/stats-show-direct-mail-makes-a-difference ↗

Confidence: 59/100 Vintage: 2018 Channel: Deep Crawl

Source Article

Stats Show Direct Mail Makes A Difference | EPI Marketing Services

Stats Show Direct Mail Makes A Difference Direct mail may not be dead after all. Despite the digital revolution, and the push back on junk mail, getting relevant printed content into the hands of the right prospects can still yield results. In fact direct mail printing and fulfillment just might nee…

Original Research

Canada Post · Original study ↗

Methodology

Canada Post study 'A Bias for Action'

Methodology documented

Segmentation

Industrydirect_mail,media_entertainment RegionCA RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

direct mail vs digital media: 20% motivation response lift. Source: Canada Post (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-mail-motivation-response

HTML Embed

<blockquote cite="https://lighthousedata.io/data/direct-mail-motivation-response" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- motivation response lift for direct mail vs digital media<br><small>Source: Canada Post (2018) · <a href="https://lighthousedata.io/data/direct-mail-motivation-response" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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