B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
17 days
17 days -- average mail piece in home duration for US direct mail (2025)
The average direct mail piece lingers in the home for about 17 days.
- Stated as an approximation ('about 17 days')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17 days
Unit
Duration Days
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ANA
Primary
Tier C
https://www.mailpro.org/locations/st-petersburg-fl/ ↗
Source Article
Commercial Printing & Direct Mail St. Petersburg FL | MPA
St. Petersburg, FL
|
Pinellas County
|
Since 1989
Commercial Printing &
Direct Mail in
St. Petersburg, FL
Direct Mail in
St. Petersburg, FL
Mail Processing Associates is a full-service commercial printer and direct mail company serving St. Petersburg and Pinellas County. Since 1989, we have run prin…
Original Research
ANA
· Original study ↗
Methodology
Cited by MPA, attributed to ANA
Methodology documented
Segmentation
Industrydirect_mail
RegionUS
RoleAll marketers
Channelevents
Cite this stat
Plain Text
US direct mail: 17 days average mail piece in home duration. Source: ANA (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-mail-in-home-duration
HTML Embed
<blockquote cite="https://lighthousedata.io/data/direct-mail-in-home-duration" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17 days</strong> -- average mail piece in home duration for US direct mail<br><small>Source: ANA (2025) · <a href="https://lighthousedata.io/data/direct-mail-in-home-duration" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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