B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

94%

94% -- engagement for direct mail (2023)

Name: Engagement Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-15

2023 · JICMAIL

Direct mail achieves a 94% engagement rate according to JICMAIL.

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Attribution: JICMAIL View source

Lighthouse Research Team

Last verified: 2026-06-15 · How we verify data →

Source verified Evidence graded

Value

94%

Unit

Percentage

Data Vintage

2023

Entity

direct mail

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

JICMAIL Primary Tier A

https://www.marketreach.co.uk/blog/lets-get-physical ↗

Confidence: 0/100 Vintage: 2023 Channel: Cc Extraction

Source Article

Let's get physical

Let's get physical Just as linear TV advertising continues to deliver large audiences and remains strong in brand building despite digital competition, mail in its various forms is also seeing a return to the spotlight. It has unique properties that lend a valuable dimension to brands’ multichannel …

Original Research

JICMAIL · Original study ↗

Methodology

JICMAIL (Joint Industry Committee for Mail) statistics

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

direct mail: 94% engagement. Source: JICMAIL (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-mail-engagement-rate-2023

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<blockquote cite="https://lighthousedata.io/data/direct-mail-engagement-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- engagement for direct mail<br><small>Source: JICMAIL (2023) · <a href="https://lighthousedata.io/data/direct-mail-engagement-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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