B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
79%
79% -- engagement for ad viewers of connected TV ads (2022)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
videoweek.com
Primary
Tier A
https://videoweek.com/2012/04/26/connected-tv-ads-achieving-27-ctr-in-uk-says-rovi-research/ ↗
Source Article
Connected TV Ads Achieving 27% CTR in UK, says Rovi Research - VideoWeek
Research carried out by Rovi suggests that connected TV ads in the UK are being clicked on by an astonishingly high 27% of users. The study was carried out with Decipher Research and looked at advertising effectiveness and engagement, audience segments and usage. The research included both online su…
Original Research
videoweek.com
· Original study ↗
Methodology
Claimed to have subsequently participated in additional product or related activities.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
ad viewers of connected TV ads: 79% engagement. Source: videoweek.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/additional-activities-participation-2022
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<blockquote cite="https://lighthousedata.io/data/additional-activities-participation-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- engagement for ad viewers of connected TV ads<br><small>Source: videoweek.com (2022) · <a href="https://lighthousedata.io/data/additional-activities-participation-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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