B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
94%
94% -- share integrating or planning to integrate with email for financial services marketers (direct mail) (2025)
94% of surveyed financial services marketers have integrated or plan to integrate direct mail with email.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FM Direct (Franklin Madison Direct)
Primary
Tier B
https://franklinmadisondirect.com/articles/customer-acquisition-in-financial-services/ ↗
Source Article
Customer Acquisition in Financial Services: Insights and Case Studies
Blog
Customer Acquisition in Financial Services: Insights and Case Studies
Direct mail usage in the financial services industry is not just surviving, but thriving. According to the 2025 Direct Mail Guide: Financial & Insurance Marketers Edition, 72% of financial services marketers report that direc…
Original Research
FM Direct (Franklin Madison Direct)
· Original study ↗
Methodology
Survey data per 2025 Direct Mail Guide: Financial & Insurance Marketers Edition
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
financial services marketers (direct mail): 94% share integrating or planning to integrate with email. Source: FM Direct (Franklin Madison Direct) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-mail-email-integration-financial-marketers
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<blockquote cite="https://lighthousedata.io/data/direct-mail-email-integration-financial-marketers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- share integrating or planning to integrate with email for financial services marketers (direct mail)<br><small>Source: FM Direct (Franklin Madison Direct) (2025) · <a href="https://lighthousedata.io/data/direct-mail-email-integration-financial-marketers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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