B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$47
$47 -- cost per acquisition for photo memorabilia company direct mail campaign (2025)
A direct mail test campaign for a photo memorabilia company achieved a $47 cost per acquisition (CPA).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$47
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
franklinmadisondirect.com
Primary
Tier B
https://franklinmadisondirect.com/success-stories/direct-mail-drives-incremental-scale/ ↗
Source Article
Direct mail drives incremental scale for e-commerce brand
Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
CONSUMER/RETAIL
A photo memorabilia company, reliant …
Original Research
franklinmadisondirect.com
· Original study ↗
Methodology
Agency case study of a direct mail test campaign using bifold self-mailer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
photo memorabilia company direct mail campaign: $47 cost per acquisition. Source: franklinmadisondirect.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-mail-cpa-47-photo-memorabilia
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<blockquote cite="https://lighthousedata.io/data/direct-mail-cpa-47-photo-memorabilia" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$47</strong> -- cost per acquisition for photo memorabilia company direct mail campaign<br><small>Source: franklinmadisondirect.com (2025) · <a href="https://lighthousedata.io/data/direct-mail-cpa-47-photo-memorabilia" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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