B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
31%
31% -- commercial response rate for direct mail (2025)
About 31% of direct mailings prompt a commercial response (including purchases, visits, and voucher redemptions) within 28 days according to a JICMAIL attention study.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
JICMAIL
Primary
Tier B
https://birdseyepost.com/blog/print-works-across-the-entire-customer-journey ↗
Source Article
Print Works Across the Entire Customer Journey
Original Research
JICMAIL
· Original study ↗
Methodology
JICMAIL attention study; commercial responses include purchases, visits, and voucher redemptions within a 28-day window
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
direct mail: 31% commercial response rate. Source: JICMAIL (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-mail-commercial-response-31-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/direct-mail-commercial-response-31-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- commercial response rate for direct mail<br><small>Source: JICMAIL (2025) · <a href="https://lighthousedata.io/data/direct-mail-commercial-response-31-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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