B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

26.23%

26.23% -- campaign roi for Direct Click RON test campaign (two iOS VPN offers with IAB category targeting) (2026)

Name: Campaign ROI Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-05

2026 · Affdays (Direct Click)

The 8-day Direct Click RON test campaign with IAB category targeting achieved an ROI of 26.23%.

Single test campaign results; performance varies by vertical, GEO, and audience

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Attribution: Affdays (Direct Click) View source

Lighthouse Research Team

Last verified: 2026-09-05 · How we verify data →

Source verified Evidence graded

Value

26.23%

Unit

Percentage

Data Vintage

2026

Entity

Direct Click RON test campaign (two iOS VPN offers with IAB category targeting)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Affdays (Direct Click) Primary Tier A

https://affdays.com/case-studies/iab-targeting-for-direct-click/ ↗

Confidence: 57/100 Vintage: 2026 Channel: Common Crawl

Source Article

IAB Targeting for Direct Click: RON Test Case Study

Original Research

Affdays (Direct Click) · Original study ↗

Methodology

8-day RON test campaign; IAB category targeting enabled across all 38 categories with daily optimization (blocking zones and categories)

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Direct Click RON test campaign (two iOS VPN offers with IAB category targeting): 26.23% campaign roi. Source: Affdays (Direct Click) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-click-ron-test-campaign-roi

HTML Embed

<blockquote cite="https://lighthousedata.io/data/direct-click-ron-test-campaign-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26.23%</strong> -- campaign roi for Direct Click RON test campaign (two iOS VPN offers with IAB category targeting)<br><small>Source: Affdays (Direct Click) (2026) · <a href="https://lighthousedata.io/data/direct-click-ron-test-campaign-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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