B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
29%
29% -- direct booking share for hotel direct bookings (2025)
Direct bookings for hotels increased from 20% to 29%.
- Specific baseline and comparison years/timeframes are not detailed in the text
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Olive (tryolive.com)
Primary
Tier B
https://www.tryolive.com/the-evolution-of-hotel-direct-booking ↗
Source Article
The Evolution of Hotel Direct Booking
the evolution of hotel direct booking
The Current State of Hotel Bookings
The hotel booking landscape is fraught with challenges that impact both hoteliers and guests. Industry benchmarks reveal a startling statistic: independent hotel website conversions typically range between 0.5-1%. For perspect…
Original Research
Olive (tryolive.com)
· Original study ↗
Methodology
Increased from 20% over the period referenced
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
hotel direct bookings: 29% direct booking share. Source: Olive (tryolive.com) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-booking-share-increase-2025
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<blockquote cite="https://lighthousedata.io/data/direct-booking-share-increase-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- direct booking share for hotel direct bookings<br><small>Source: Olive (tryolive.com) (2025) · <a href="https://lighthousedata.io/data/direct-booking-share-increase-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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