B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91%
91% -- listen through rate for Diptyque (2025)
Diptyque achieved an average listen-through rate of 91% on audio spots across France, the UK, and the USA.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Audion
Primary
Tier B
https://www.audion.ai/success-stories/diptyque ↗
Source Article
Diptyque
Original Research
Audion
· Original study ↗
Methodology
Vendor case study; average listen-through rate on audio ad spots
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Diptyque: 91% listen through rate. Source: Audion (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/diptyque-audio-listen-through-rate-2025
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<blockquote cite="https://lighthousedata.io/data/diptyque-audio-listen-through-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- listen through rate for Diptyque<br><small>Source: Audion (2025) · <a href="https://lighthousedata.io/data/diptyque-audio-listen-through-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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