B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
45%
45% -- share of diners trying restaurant first time due to social media post for US diners (2026)
45% of U.S. diners tried a restaurant for the first time because of a restaurant's social media post.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MGH
Primary
Tier C
https://www.bestpos.io/blog/digital-advertising-for-restaurants-guide ↗
Source Article
Digital Advertising for Restaurants: A Comprehensive Guide
Original Research
MGH
· Original study ↗
Methodology
MGH survey, cited by Best POS
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US diners: 45% share of diners trying restaurant first time due to social media post. Source: MGH (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/diners-try-restaurant-social-media-post-mgh
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<blockquote cite="https://lighthousedata.io/data/diners-try-restaurant-social-media-post-mgh" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- share of diners trying restaurant first time due to social media post for US diners<br><small>Source: MGH (2026) · <a href="https://lighthousedata.io/data/diners-try-restaurant-social-media-post-mgh" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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