B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
27%
27% -- ad action rate for 18 to 24-year-olds (2016)
27% of 18 to 24-year-olds aware of digital signage seen in the last 12 months took action based on the adverts seen.
- Secondary citation
- Denominator is 18 to 24-year-olds who were aware of digital signage seen in the last 12 months
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2016
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
armagard.com
Primary
Tier C
https://www.armagard.com/digital-signage/digital-signage-for-banks-improving-the-in-branch-experienc… ↗
Source Article
Digital Signage for Banks: Improving the In-Branch Experience
Digital Signage for Banks: Improving the In-Branch Experience
Digital signage can transform the in-branch experience at your bank.
Even today, 90% of retail banking customers are won or lost in branches,1 but customers also expect services to be available online, on mobile and via self-service solut…
Original Research
armagard.com
· Original study ↗
Methodology
Secondary citation; action taken based on digital signage adverts seen
Methodology documented
Segmentation
IndustryFinTech
RegionGlobal
RoleAll marketers
Channelevents
Cite this stat
Plain Text
18 to 24-year-olds: 27% ad action rate. Source: armagard.com (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-signage-action-rate-18-24
HTML Embed
<blockquote cite="https://lighthousedata.io/data/digital-signage-action-rate-18-24" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- ad action rate for 18 to 24-year-olds<br><small>Source: armagard.com (2016) · <a href="https://lighthousedata.io/data/digital-signage-action-rate-18-24" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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